• Paul L. Fattori

Whooooo are you? Who Who? Who Who?

Updated: Jul 5, 2019



You may think this is a blog post about the song by the British rock band, The Who. Since it's one of my favorite songs, that would be great, however, I'm not in the music review business, so It's not. It's about your business brand and what that brand is saying about WHO you are and how you can help your customers.

Subconsciously, we are attracted to brands that we identify with on a personal level. A Brand Archetype is that business personality that provides the attraction or connection. There are twelve types of archetypes, which one are you?

To be a successful "brand", your content has to have a unique and consistent identifiable personality. This will allow customers to quickly and easily recognize your brand. The personality type you select for your brand should reflect the desires of the market you are targeting. Developing this archetype personality is crucial for the long-term success of your business. You must understand WHO you are and WHO you are targeting.

These brand archetypes are based upon the work of well-known psychiatrist and psychoanalyst Carl Jung.

An example of the Magician archetype would be Polaroid. The magician does not “do magic,” they transform or change something. Duracell would be an example of the Hero archetype. The Hero will promote themselves as good quality and superior to their competition.

Let's connect to talk about WHO you are and what is your brand archetype. Email me at paul@fattorimedia.com


#branding #archetypes #carljung #websitedesign #promovideos

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